Since our founding as a purely qualitative firm in 1994, we have approached Market Research with creativity and a ‘Consumer Closeness’ ethic.

Although we now offer quantitative methods too, a key aim is to promote Market Research as an ‘active’, strategic resource, rather than a simple ‘passive’ confirmatory tool.

As pioneering and enthusiastic participants in the Consumer Insight movement, we quickly developed processes that took consumer research and placed it at the core of our clients' development programmes.

Tools such as , which uses research strategically to aid product development, have helped our clients go on to be some of the most successful in their field, having trusted consumers to help direct their development efforts.

We believe that building in the consumer from the outset, promotes innovation and results in fewer failed introductions.

In means that precious resources fund only developments with demonstrable appeal, whilst selling stories have added credibility and an authority that demands a buyer’s attention.

But new ways of thinking are no good if the basics of quality and customer care are not assured.

Therefore, from the beginning we have insisted on the very best in planning, fieldwork and analysis.

We are keen to work with enterprises of all sizes and are proud of the relationships we have built with our clients and partners.