“is consumer closeness in its purest form. Consumer contact is the prime objective,
rather than a specific project or problem ”

Although clients’ needs may vary, programmes are always characterised by:

Discussion Group style

Pre-determined number of sessions

Agreed dates

1st person client / consumer contact

An informal, low cost approach

Simple reporting if required

Flexible subject matter

Importantly, is not intended to replace existing research types, rather it is designed to complement product development and be a catalyst for new thinking.

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