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“is a research template that encapsulates our whole approach to Market Research, placing the consumer centre stage in product development”

 

 

  • It unites research techniques and rapid prototyping into a logical process that is driven by consumer input and insights
  • Its 4 stages help guide New Product Development from insight to prototype and beyond
  • Crucially, it is designed to dovetail with existing ‘Gate’ or NPD processes

Key Stages

  • Key Stage 1 - identify Consumer Insights
  • Key Stage 2 - develop Innovative Concepts
  • Key Stage 3 - establish Consumer Benefits
  • Key Stage 4 - advantage Confirmation

 

Click here to view the i d e a process (members only) or to find out more click here to contact us.

 
 

 

 

 

 

  
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